Raves – Sales Enablement

I rely on Kathryn and The HERO Method to create customer-centric messaging that will generate more reach, engagement, and response.

Kathryn is my Go-To Story Expert. Whenever I create a presentation that involves story, I think of Kathryn. She’s sure to help me Turn Up The Heat and make a bigger impact on whatever audience I’ll be presenting to.

Using The HERO Method, Kathryn found unique messaging that positioned us as a true value-added Solutions Provider — which meant we no longer had to sell on a price-point alone.

Your product demos are the most effective tools marketing has ever created for us!

The HERO Method took us out of the ‘business as usual’ communications rut we were in, and guided us to award-winning storytelling. Using The HERO Method, we won Best Product Demo at CeBIT [the largest technology conference in the world].

Thanks for your ingenuity, and your dedication to getting our branding and messaging done right.

Thanks to The HERO Method, our year-over-year growth has increased from 33% to more than 62%!

The HERO Method transcends ‘state of the art’ business communications. It is a breakthrough methodology for creating truly compelling content by cracking the code about the real power of story.

Every time I have a conversation with a prospect, I feel like there is magic happening because I’m applying The HERO Method.

The HERO Method has completely changed our view of effective company messaging. We all know it’s far better to sell based on value than price. The HERO Method has opened our eyes to a new and better way to clearly communicate our value proposition.

The HERO Method is nothing short of visionary. It allowed us to get to clear, compelling, human messaging and content that we never would have arrived at in a hundred years!

Kathryn is always able to tell the story of how we are different. Her approach cuts through the clutter, captures the audience’s attention, and tells our story in a compelling way.

The HERO Method gets underneath all the features and benefits, and uncovers the attitude shift the audience goes through to get to ‘Yes.’ Because of that, we can find more meaningful proof points to support that shift.

Kathryn has developed a method that is nothing short of visionary. Every time we collaborate, I learn something new.