“The HERO Method took us out of the ‘business as usual’ communications rut we were in, and guided us to award-winning storytelling.” — Luis Soto Maldonado, Director of Product Management, SQL Server Group, Microsoft
What if your content is keeping you from achieving your marketing goals?
What you’ll discover in this book:
- “Business as usual” marketing is hurting you. No matter how much content you’re creating, if you’re using the same old Features / Advantages / Benefits messaging and “Sales Funnel” strategies, all your hard work is keeping you from breaking through with a truly unique voice that attracts and engages – and generates more response and revenue.
- The science behind what it takes to achieve your goals. There is solid science behind why it is essential to create authentic, human connections; how to generate emotionally relevant content — and what the story motifs, archetypes, and symbols are that are the REAL unconscious powerhouses behind storytelling.
- A new realm of possibilities for breaking through, standing out, and generating measurable improvements in response and revenue. Learn a breakthrough paradigm that will open you up to new ways to create communications that attract and engage…and generate authentic, lasting engagements.
“The HERO Method is on the forefront of business communications trends.”
– John Schuler, President, Exclaim!
“The HERO Method is nothing short of visionary.
It allowed us to get to clear, compelling, human messaging and content
that we never would have arrived at in a hundred years!”
— John Blasig, CEO, Universal Management Solutions
“The HERO Method transcends ‘state of the art’ business communications.
It is a breakthrough methodology for creating truly compelling content
by cracking the code about the real power of story.”
— Raul Bandeira, Client Development Director,
R2integrated – Digital Marketing Agency