The Power of Story
Weaving the Power of Story into Messaging
“The HERO Method is on the forefront of management trends.”
— John Schuler, CEO, Exclaim!
“The HERO Method is nothing short of visionary.”
— Denis DuBois, CEO, P5Group
To help you understand the power of The HERO Method, here are three quick videos. The first two will take you through the story and science behind The HERO Method. The third gives you four easy steps you can start using today to pump up the power of your content.[Note: there are periodic ‘skips’ in the sound on these videos. It is not a malfunction on your side – it’s a techno-glitch that we will fix in our next iterations. Thank you for your patience. Please enjoy the presentations!]
Part 1: Power Stories
Why timeless and universal hero-story motifs are essential in storytelling – and in content. (Length: approx. 8 minutes)
Part 2: The Science Behind It All
Discover the brain science behind what drives your audience’s actions, and why every buy is an emotional buy. Then see how story motifs are the keys to reaching into the human unconscious to rev up meaningful connections and desired reactions to your content. (Length: approx. 13 minutes)
Part 3: How to Start Creating HB2HB Content
Discover four simple guidelines you can start using today — and begin creating meaningful human-being-to-human-being (hb2hb) content that gets better results! (Length: approx. 12 minutes)
Your HERO Tool:
Thank you for your interest in The HERO MEthod. Please click here for your gift from me (NO email address required). Now that you learned how to use the “H. E. R. O.” approach in Part 3, print out and use this PDF tool to start creating hb2hb content — and getting better results! I hope it’s useful to you. Please let me know if you have any questions, or if we can be of help.